Understanding the Application of Digital Advertising Screens in Urban Advertising

The emergence of digital advertising screens

Advertising is developing rapidly with surprising speed. Consumers are quickly changing their buying habits, and marketing experts are constantly redesigning advertising campaigns to attract their attention. In this sense, digital advertising screens have become one of the most effective tools for attracting buyers and enhancing brand image. Meanwhile, advertisers and IT experts are working hard to provide technical solutions for playing content on digital advertising screens, which are a format of advertising that broadcasts digital content through screens, touch panels, and other devices, projectors or totems, if you don't have good devices to play content.

The application of digital advertising screens in urban advertising

can be seen everywhere in the central areas of any major city, such as Los Angeles, New York, or London, where large digital advertising screens are spread across numerous spaces, whether in public places such as squares, roundabouts, streets, avenues, and the outer walls of iconic buildings. Not forgetting those digital advertising screens located in store windows. In short, for institutions that can use these LED screens to promote their products and services to current and future customers, this is a good solution.

With the correct digital signage, owners of digital advertising screens can also send advertising messages or information in outdoor areas, thanks to the high brightness of these devices, which can display content in sunlight. This function replaces other media, such as traditional monitors or televisions, which cannot play properly under direct sunlight.

The content that can be played on these digital advertising screens is extremely diverse: videos, advertising information, photos, news, and general information, making them particularly useful for companies that produce video ads and public entities, such as city halls, who want to provide specific and timely information to citizens. This is precisely one of the pillars of smart cities. For this reason, the location of these information digital advertising screens must be strategic points for the municipal government so that they can be seen by a large number of people and have a greater impact on communication.

For locations on city roads, it is important to have sufficient support to ensure that screens are at the height where pedestrians and drivers can see the content correctly. These may relate to air quality, traffic congestion or congestion, whether there are streets cut off by road construction or traffic accidents, and any other information that may help local authorities communicate.