What is Digital Advertising Screen?

Digital advertising screens are a form of marketing that uses digital displays to promote businesses or products to consumers as they pass by. With advertising being everywhere these days, digital advertising screens provide businesses with the opportunity to reach out to consumers and catch their attention with bold and impactful displays while they are purchasing products, commuting or even travelling abroad. 98% of people come across some form of outdoor advertising, whether it be LED billboards, LED walls, traditional video walls or compact digital signage. Digital advertising screens are an efficient way to promote your brand and products while making your business stand out in the competition.

Understanding what digital advertising screens are

Digital advertising screens are digital displays that allow companies to communicate with their target audience. There are many different types of digital displays available, which can be used for both indoor and outdoor purposes. The aim is to place visual advertisements in busy areas with high foot or vehicular traffic to reach as many people as possible with your message. This advertising method is particularly useful as part of branding campaigns to create a buzz around your product, service, or business.

There are many different types of digital displays available, which can take the form of LED walls, LED billboards, traditional video walls, or digital kiosks. Each one has its unique advantages, so the most suitable for your business may depend on the type of marketing campaign you are running. The one common denominator is that high-impact visual effects will be the key to their success.

Uses of digital advertising screens

Digital advertising screens are a great way to showcase your business. They can be indoors or outdoors, but they are always in places where there are lots of people to see them. You will find them in stores, shopping centers, airports, and beside bus stops, and even inside modern buses and other modes of transportation.

A digital screen is like a billboard that typically flashes in a series of advertisements, giving your business about 30 seconds to cycle through on the screen. It is well-known that larger companies will purchase every slide in the ad rotation and use it to showcase different products, services, or business elements. Fast food and food and beverage industries are common buyers of digital advertising screens beside bus stops. McDonald's, KFC, Burger King, Coca-Cola, and Jollibee are just a few. Companies that offer products and services to consumers (B2C) often use digital posters and displays as part of their marketing strategy as it allows them to reach as many people as possible.